TFT
Company
Riot Games
Deliverables
UX Strategy, Player Experience Design, Live-Service Systems, Monetization UX, User Flows, Wireframes, Interactive Prototypes, Implementation Guidance
I joined the Teamfight Tactics team in April 2025 to help shape the future of TFT’s Store, Monetization, and Acquisition experiences across PC and mobile.
Since then, I’ve been leading UX direction across multiple player-facing systems focused on progression, personalization, reward structures, and live-service engagement. My work centers around helping players discover, collect, purchase, and interact with content through intuitive and scalable experiences designed for a constantly evolving ecosystem. A major part of my role involves coordinating large external UX teams across the US and China, including work on Fight for the Golden Spatula, the Chinese version of TFT, ensuring quality, consistency, and alignment across regional player experiences.
